Facebook Business Pages

Facebook Business Pages can be a great tool for bring in and engaging brand-new and existing clients. Almost every organisation I have actually talked to either has a page on Facebook or think they require one if they don't.

Many people do not know where to start or the best ways to do it. The list below step by step guide reveals you ways to develop and preserve a professional and useful Facebook organisation page.

Facebook Business Pages


Action 1: Create your Organisation Facebook Page

This Facebook page makes it really simple to set up your Facebook page. Follow the prompts and you cant go incorrect. Make certain the details your go into corresponds precisely to the information you have on your site.



Action 2: Declare your special Facebook URL.

http://www.facebook.com/username/.

Go to the link above to set up your own unique URL for your business page. I declared www.facebook.com/seomaverick and I suggest you do the exact same utilizing your business name. It's much easier to market promos using facebook.com/businessname than the default URL variation that Facebook offers you.



Action 3: Upload profile image and thumbnail image.

The profile photo is a very vital part of your Facebook page. It can be as much as 200 pixels wide x 600 pixels high. I would suggest utilizing the full 200 pixels width for your page and as tall as you please. Remember, the longer to profile image, the further you press the left hand navigation links down the page.

After you have actually set your profile photo you have to pick the thumbnail image. This is exactly what gets shown in the news feed when you post something from your account. This is 50 pixels x 50 pixels image so make sure you choose a good area of your profile image to use as your thumbnail image.

Action 4: Upload images to your page.

Utilize the photo strip at the top of your Facebook organisation page to your benefit. This is a good location to upload some photos of your organisation, your individuals, your items or some innovative images which is suitable for your service.

These images for the image strip are selected randomly so ensure you have a few to select from so you can fill up all 5 available slots! Below is an example of the image strip in action from United States grocery store chain Kroger. They have photos of their staff appearing in their strip making it look more personal and friendly.



Action 5: Static landing page.

Another method to improve your Facebook page is to have a fixed landing page for brand-new visitors. This must be developed to attract visitors to 'like' your page and promote your company! The area you need to work with is 520 pixels large and as tall as you want (don't make it too tall though!).

A simple way to do create a fixed landing page is utilizing this application from Wildfire. It hosts the image for you so you do not have to host it on your website or do any coding. This short article offers a great outline on the best ways to use this totally free tool. Nevertheless, one issue with this is that it the uploaded graphic can take a while to load which is not perfect for brand-new visitors.

If you desire more control over your landing page, this guide on how to construct a Facebook landing page with iFrames is a fantastic step by action walk through. If you have the time-- I advise you do this.

Here are a few terrific landing pages:.

Red Bull.



Coca Cola



Action 6: Included likes.

The next step is to add highlighted likes to your organisation page. This is where you can suggest complementary or other useful pages from within your website. On the SEO Radical facebook page, we have 'liked' the Facebook pages from a variety of the top SEO and Internet marketing resources from around the web.



Action 7: Occupy with posts.

Prior to you go live it is a great idea to have a couple of posts currently occupied on your news feed so your page doesn't look like a ghost town! Feature a couple of your most current blog posts, finest content from your site or any relevant industry associated news that might be helpful for your consumers.

Action 8: Go live.

Speaks for itself. As soon as you have done all the above now is the time to send out the page live!



Action 9: Update frequently.

It's insufficient just to produce a fan page and leave it at that. You have to continually upgrade it with relevant info that works to your fans and clients. Make certain you are actively appealing and posting a few times a day.

Here are some things you can post on your Facebook company page to keep it approximately date:.

  • Most current post.

  • Competitors.

  • Most current deals/special offers.

  • Helpful details associating with your market.

  • Relevant industry news posts.

  • Newest news about your company.

  • Pictures of your business/customers/services in action.


Summary
Following this step by step guide is a good starting point for most small businesses to create a Facebook page and engage with their customers.

Thanks for reading Facebook Business Pages!

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