How to Make A Facebook Page for A Business

How To Make A Facebook Page For A Business can be a fantastic tool for drawing in and engaging brand-new and existing clients. Almost every service I have actually spoken to either has a page on Facebook or believe they require one if they don't.

Many people do not know where to start or the best ways to do it. The list below action by step guide shows you how to create and maintain a professional and beneficial Facebook organisation page.

How To Make A Facebook Page For A Business


Action 1: Create your Organisation Facebook Page

This Facebook page makes it really easy to establish your Facebook page. Follow the triggers and you cant fail. Make sure the info your get in corresponds precisely to the information you have on your website.



Action 2: Declare your unique Facebook URL.

http://www.facebook.com/username/.

Go to the link above to set up your very own distinct URL for your business page. I declared www.facebook.com/seomaverick and I suggest you do the exact same using your company name. It's a lot easier to promote promotions using facebook.com/businessname than the default URL version that Facebook provides you.



Action 3: Upload profile image and thumbnail image.

The profile picture is an extremely fundamental part of your Facebook page. It can be as much as 200 pixels large x 600 pixels high. I would suggest utilizing the complete 200 pixels width for your page and as high as you please. Remember, the longer to profile image, the additional you push the left hand navigation links down the page.

After you have set your profile picture you have to pick the thumbnail image. This is what gets displayed in the news feed when you publish something from your account. This is 50 pixels x 50 pixels image so ensure you pick an excellent area of your profile photo to use as your thumbnail image.

Action 4: Submit images to your page.

Utilize the photo strip at the top of your Facebook service page to your benefit. This is an excellent place to upload some photos of your organisation, your people, your products or some creative imagery which is suitable for your business.

These images for the picture strip are picked randomly so make sure you have a couple of to select from so you can fill up all 5 offered slots! Below is an example of the picture strip in action from US supermarket chain Kroger. They have images of their personnel appearing in their strip making it look more personal and friendly.



Action 5: Fixed landing page.

Another way to improve your Facebook page is to have a static landing page for brand-new visitors. This ought to be developed to attract visitors to 'like' your page and promote your service! The location you have to deal with is 520 pixels wide and as high as you desire (don't make it too high though!).

A basic method to do develop a fixed landing page is using this application from Wildfire. It hosts the image for you so you don't need to host it on your website or do any coding. This post gives a good overview on ways to utilize this free tool. Nevertheless, one issue with this is that it the uploaded graphic can take a while to load which is not perfect for brand-new visitors.

If you want more control over your landing page, this guide on how to develop a Facebook landing page with iFrames is a fantastic action by action walk through. If you have the time-- I recommend you do this.

Here are a number of excellent landing pages:.

Red Bull.



Coca Cola



Action 6: Featured likes.

The next action is to include highlighted likes to your company page. This is where you can suggest complementary or other helpful pages from within your website. On the SEO Radical facebook page, we have 'liked' the Facebook pages from a number of the leading SEO and Internet marketing resources from around the web.



Action 7: Populate with posts.

Prior to you go live it is a smart idea to have a few posts currently occupied on your news feed so your page does not appear like a ghost town! Feature a number of your latest article, finest material from your website or any relevant market related news that may be helpful for your customers.

Action 8: Go live.

Speaks for itself. When you have actually done all of the above now is the time to send out the page live!



Action 9: Update often.

It's insufficient just to produce a fan page and leave it at that. You need to continually update it with appropriate details that works to your fans and consumers. Ensure you are actively appealing and posting a number of times a day.

Here are some things you can post on your Facebook service page to keep it approximately date:.

  • Most current blog posts.

  • Competitors.

  • Newest deals/special offers.

  • Useful details associating with your market.

  • Pertinent market news articles.

  • Latest news about your business.

  • Pictures of your business/customers/services in action.


Summary
Following this step by step guide is a good starting point for most small businesses to create a Facebook page and engage with their customers.

Thanks for reading How To Make A Facebook Page For A Business!

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