Creating A Facebook Page for A Business

Creating A Facebook Page For A Business can be a great tool for drawing in and engaging new and existing clients. Practically every organisation I have actually spoken to either has a page on Facebook or think they require one if they do not.

Most individuals do not know where to start or how to do it. The list below step by action guide shows you the best ways to create and preserve an expert and beneficial Facebook organisation page.

Creating A Facebook Page For A Business


Action 1: Produce your Service Facebook Page

This Facebook page makes it actually simple to set up your Facebook page. Follow the triggers and you cant fail. Make certain the information your go into corresponds precisely to the details you have on your website.



Action 2: Declare your distinct Facebook URL.

http://www.facebook.com/username/.

Go to the link above to establish your very own special URL for your service page. I claimed www.facebook.com/seomaverick and I recommend you do the same using your organisation name. It's much simpler to market promotions utilizing facebook.com/businessname than the default URL version that Facebook provides you.



Action 3: Upload profile image and thumbnail image.

The profile photo is an incredibly vital part of your Facebook page. It can be up to 200 pixels broad x 600 pixels high. I would advise utilizing the full 200 pixels width for your page and as tall as you please. Keep in mind, the longer to profile image, the more you press the left hand navigation links down the page.

After you have set your profile photo you need to pick the thumbnail image. This is exactly what gets displayed in the news feed when you publish something from your account. This is 50 pixels x 50 pixels image so ensure you select an excellent area of your profile photo to use as your thumbnail image.

Action 4: Upload images to your page.

Utilize the picture strip at the top of your Facebook business page to your benefit. This is a good place to submit some images of your company, your individuals, your products or some innovative imagery which appropriates for your business.

These images for the picture strip are chosen arbitrarily so ensure you have a few to select from so you can fill up all 5 offered slots! Below is an example of the photo strip in action from US supermarket chain Kroger. They have photos of their staff appearing in their strip making it look more personal and friendly.



Action 5: Fixed landing page.

Another method to enhance your Facebook page is to have a fixed landing page for brand-new visitors. This must be designed to lure visitors to 'like' your page and promote your company! The area you have to deal with is 520 pixels large and as tall as you want (do not make it too tall though!).

A simple way to do develop a fixed landing page is utilizing this application from Wildfire. It hosts the image for you so you do not require to host it on your website or do any coding. This article offers a good overview on ways to use this free tool. Nevertheless, one concern with this is that it the uploaded graphic can take a while to load which is not ideal for new visitors.

If you want more control over your landing page, this guide on how to construct a Facebook landing page with iFrames is a great step by action walk through. If you have the time-- I recommend you do this.

Here are a few great landing pages:.

Red Bull.



Coca Cola



Action 6: Included likes.

The next step is to add highlighted likes to your company page. This is where you can advise complementary or other beneficial pages from within your website. On the SEO Radical facebook page, we have 'liked' the Facebook pages from a variety of the leading SEO and Web marketing resources from around the web.



Action 7: Populate with posts.

Prior to you go live it is a smart idea to have a few posts already populated on your news feed so your page doesn't look like a ghost town! Include a couple of your most current article, best material from your website or any relevant market associated news that might be helpful for your customers.

Action 8: Go live.

Speaks for itself. Once you have done all of the above now is the time to send out the page live!



Action 9: Update regularly.

It's inadequate just to create a fan page and leave it at that. You have to constantly upgrade it with appropriate details that is useful to your fans and clients. Make certain you are actively appealing and posting a number of times a day.

Here are some things you can publish on your Facebook service page to keep it approximately date:.

  • Latest blog site posts.

  • Competitions.

  • Latest deals/special offers.

  • Helpful info associating with your industry.

  • Pertinent industry news articles.

  • Most current news about your service.

  • Pictures of your business/customers/services in action.


Summary
Following this step by step guide is a good starting point for most small businesses to create a Facebook page and engage with their customers.

Thanks for reading Creating A Facebook Page For A Business!

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