Facebook Business Page

Facebook Business Page can be a wonderful tool for drawing in and engaging new and existing customers. Almost every service I have spoken with either has a page on Facebook or think they require one if they do not.

Many people do not know where to begin or ways to do it. The following action by action guide reveals you the best ways to develop and maintain a professional and useful Facebook company page.

Facebook Business Page


Action 1: Create your Company Facebook Page

This Facebook page makes it truly easy to set up your Facebook page. Follow the triggers and you cant fail. Make certain the details your enter corresponds exactly to the details you have on your website.



Action 2: Claim your unique Facebook URL.

http://www.facebook.com/username/.

Go to the link above to establish your own unique URL for your organisation page. I claimed www.facebook.com/seomaverick and I recommend you do the exact same utilizing your organisation name. It's a lot easier to advertise promotions using facebook.com/businessname than the default URL version that Facebook offers you.



Action 3: Upload profile image and thumbnail image.

The profile photo is an exceptionally vital part of your Facebook page. It can be up to 200 pixels wide x 600 pixels high. I would suggest utilizing the full 200 pixels width for your page and as high as you choose. Remember, the longer to profile photo, the further you push the left hand navigation links down the page.

After you have actually set your profile photo you need to choose the thumbnail image. This is exactly what gets shown in the news feed when you publish something from your account. This is 50 pixels x 50 pixels image so make certain you choose a good section of your profile photo to use as your thumbnail image.

Action 4: Submit images to your page.

Use the picture strip at the top of your Facebook service page to your benefit. This is a good place to submit some photos of your company, your people, your items or some innovative imagery which appropriates for your organisation.

These images for the photo strip are selected arbitrarily so make certain you have a couple of to pick from so you can fill all five offered slots! Below is an example of the picture strip in action from United States grocery store chain Kroger. They have photos of their personnel appearing in their strip making it look more individual and friendly.



Action 5: Static landing page.

Another method to boost your Facebook page is to have a static landing page for new visitors. This need to be created to attract visitors to 'like' your page and promote your company! The location you need to deal with is 520 pixels broad and as high as you desire (do not make it too high though!).

An easy way to do create a fixed landing page is utilizing this application from Wildfire. It hosts the image for you so you do not need to host it on your site or do any coding. This post gives an excellent overview on ways to use this complimentary tool. Nevertheless, one problem with this is that it the uploaded graphic can take a while to load which is not perfect for brand-new visitors.

If you want more control over your landing page, this guide on how to build a Facebook landing page with iFrames is a fantastic step by action walk through. If you have the time-- I recommend you do this.

Here are a couple of fantastic landing pages:.

Red Bull.



Coca Cola



Action 6: Featured likes.

The next step is to add featured likes to your company page. This is where you can suggest complementary or other useful pages from within your website. On the SEO Radical facebook page, we have 'liked' the Facebook pages from a number of the top SEO and Web marketing resources from around the web.



Action 7: Populate with posts.

Prior to you go live it is a great idea to have a couple of posts currently occupied on your news feed so your page does not appear like a ghost town! Feature a couple of your newest post, best material from your site or any relevant market related news that might be useful for your customers.

Action 8: Go live.

Speaks for itself. As soon as you have done all the above now is the time to send out the page live!



Action 9: Update regularly.

It's not enough just to develop a fan page and leave it at that. You have to continuously update it with pertinent info that is beneficial to your fans and customers. Make certain you are actively appealing and posting a few times a day.

Here are some things you can post on your Facebook company page to keep it up to date:.

  • Most current blog site posts.

  • Competitions.

  • Newest deals/special deals.

  • Helpful info connecting to your industry.

  • Appropriate market news short articles.

  • Most current news about your company.

  • Pictures of your business/customers/services in action.


Summary
Following this step by step guide is a good starting point for most small businesses to create a Facebook page and engage with their customers.

Thanks for reading Facebook Business Page!

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