Facebook Page for Business

Facebook Page For Business can be a great tool for drawing in and engaging new and existing consumers. Practically every company I have talked to either has a page on Facebook or believe they need one if they do not.

The majority of people have no idea where to begin or ways to do it. The list below step by action guide reveals you ways to create and preserve an expert and helpful Facebook business page.

Facebook Page For Business


Action 1: Develop your Company Facebook Page

This Facebook page makes it actually easy to establish your Facebook page. Follow the triggers and you cant go incorrect. Make sure the information your get in corresponds exactly to the information you have on your website.



Action 2: Declare your unique Facebook URL.

http://www.facebook.com/username/.

Go to the link above to set up your own unique URL for your business page. I declared www.facebook.com/seomaverick and I suggest you do the exact same utilizing your organisation name. It's a lot easier to market promotions using facebook.com/businessname than the default URL variation that Facebook gives you.



Action 3: Upload profile image and thumbnail image.

The profile picture is a very vital part of your Facebook page. It can be as much as 200 pixels broad x 600 pixels high. I would advise utilizing the complete 200 pixels width for your page and as high as you see fit. Remember, the longer to profile image, the further you push the left hand navigation links down the page.

After you have set your profile image you have to select the thumbnail image. This is exactly what gets shown in the news feed when you post something from your account. This is 50 pixels x 50 pixels image so ensure you choose a great area of your profile image to utilize as your thumbnail image.

Action 4: Publish images to your page.

Utilize the picture strip at the top of your Facebook organisation page to your advantage. This is a good place to upload some photos of your business, your people, your products or some creative images which is suitable for your business.

These images for the image strip are chosen arbitrarily so make sure you have a few to select from so you can fill up all 5 offered slots! Below is an example of the photo strip in action from United States supermarket chain Kroger. They have images of their personnel appearing in their strip making it look more personal and friendly.



Action 5: Fixed landing page.

Another way to improve your Facebook page is to have a static landing page for brand-new visitors. This ought to be designed to entice visitors to 'like' your page and promote your service! The area you have to work with is 520 pixels large and as high as you desire (don't make it too tall though!).

A basic method to do create a static landing page is utilizing this application from Wildfire. It hosts the image for you so you don't need to host it on your site or do any coding. This post gives a great overview on how to use this totally free tool. Nevertheless, one issue with this is that it the uploaded graphic can take a while to load which is not perfect for brand-new visitors.

If you desire more control over your landing page, this guide on the best ways to develop a Facebook landing page with iFrames is a great step by step walk through. If you have the time-- I suggest you do this.

Here are a number of fantastic landing pages:.

Red Bull.



Coca Cola



Action 6: Included likes.

The next step is to include featured likes to your company page. This is where you can suggest complementary or other helpful pages from within your site. On the SEO Maverick facebook page, we have 'liked' the Facebook pages from a number of the leading SEO and Online marketing resources from around the web.



Action 7: Populate with posts.

Before you go live it is a smart idea to have a few posts currently populated on your news feed so your page doesn't appear like a ghost town! Include a few your latest article, finest content from your site or any appropriate industry associated news that may be beneficial for your customers.

Action 8: Go live.

Speaks for itself. Once you have actually done all of the above now is the time to send the page live!



Action 9: Update regularly.

It's inadequate simply to develop a fan page and leave it at that. You have to continuously update it with relevant information that works to your fans and consumers. Make certain you are actively engaging and publishing a few times a day.

Here are some things you can publish on your Facebook organisation page to keep it as much as date:.

  • Latest blog site posts.

  • Competitions.

  • Newest deals/special deals.

  • Helpful details relating to your industry.

  • Appropriate market news short articles.

  • Most current news about your business.

  • Pictures of your business/customers/services in action.


Summary
Following this step by step guide is a good starting point for most small businesses to create a Facebook page and engage with their customers.

Thanks for reading Facebook Page For Business!

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