How to Make A Facebook Business Page

How To Make A Facebook Business Page can be a great tool for attracting and engaging new and existing clients. Just about every company I have actually spoken with either has a page on Facebook or believe they need one if they don't.

Most individuals have no idea where to start or ways to do it. The following step by step guide shows you how to produce and maintain a professional and useful Facebook organisation page.

How To Make A Facebook Business Page


Action 1: Develop your Organisation Facebook Page

This Facebook page makes it truly simple to set up your Facebook page. Follow the triggers and you cant fail. Make certain the info your get in corresponds precisely to the details you have on your site.



Action 2: Claim your special Facebook URL.

http://www.facebook.com/username/.

Go to the link above to establish your very own unique URL for your organisation page. I claimed www.facebook.com/seomaverick and I suggest you do the very same using your organisation name. It's a lot easier to market promos utilizing facebook.com/businessname than the default URL version that Facebook offers you.



Action 3: Upload profile image and thumbnail image.

The profile image is an exceptionally vital part of your Facebook page. It can be up to 200 pixels wide x 600 pixels high. I would recommend utilizing the complete 200 pixels width for your page and as high as you see fit. Keep in mind, the longer to profile image, the additional you press the left hand navigation links down the page.

After you have actually set your profile photo you require to choose the thumbnail image. This is what gets displayed in the news feed when you post something from your account. This is 50 pixels x 50 pixels image so make sure you select a good section of your profile picture to utilize as your thumbnail image.

Action 4: Publish images to your page.

Utilize the picture strip at the top of your Facebook organisation page to your advantage. This is a great location to publish some photos of your organisation, your individuals, your products or some innovative images which appropriates for your company.

These images for the photo strip are chosen randomly so make certain you have a few to choose from so you can fill up all 5 available slots! Below is an example of the image strip in action from United States supermarket chain Kroger. They have photos of their personnel appearing in their strip making it look more personal and friendly.



Action 5: Static landing page.

Another way to boost your Facebook page is to have a fixed landing page for brand-new visitors. This should be designed to attract visitors to 'like' your page and promote your business! The location you need to deal with is 520 pixels wide and as high as you desire (don't make it too tall though!).

An easy method to do create a fixed landing page is using this application from Wildfire. It hosts the image for you so you do not have to host it on your site or do any coding. This post gives a good summary on the best ways to use this free tool. Nevertheless, one problem with this is that it the uploaded graphic can take a while to load which is not perfect for brand-new visitors.

If you desire more control over your landing page, this guide on how to develop a Facebook landing page with iFrames is a wonderful step by step walk through. If you have the time-- I suggest you do this.

Here are a number of terrific landing pages:.

Red Bull.



Coca Cola



Action 6: Included likes.

The next action is to add highlighted likes to your business page. This is where you can advise complementary or other beneficial pages from within your website. On the SEO Radical facebook page, we have 'liked' the Facebook pages from a variety of the top SEO and Online marketing resources from around the web.



Action 7: Occupy with posts.

Prior to you go live it is a great idea to have a couple of posts currently occupied on your news feed so your page does not look like a ghost town! Include a number of your latest article, best content from your site or any relevant industry related news that might be helpful for your clients.

Action 8: Go live.

Speaks for itself. When you have actually done all the above now is the time to send the page live!



Action 9: Update regularly.

It's not enough simply to develop a fan page and leave it at that. You have to constantly upgrade it with relevant information that is beneficial to your fans and consumers. Make certain you are actively appealing and publishing a number of times a day.

Here are some things you can post on your Facebook organisation page to keep it up to date:.

  • Most current article.

  • Competitors.

  • Newest deals/special offers.

  • Useful information connecting to your industry.

  • Pertinent industry news posts.

  • Most current news about your company.

  • Images of your business/customers/services in action.


Summary
Following this step by step guide is a good starting point for most small businesses to create a Facebook page and engage with their customers.

Thanks for reading How To Make A Facebook Business Page!

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