Make A Business Facebook Page

Make A Business Facebook Page can be a great tool for drawing in and engaging brand-new and existing clients. Simply about every business I have spoken to either has a page on Facebook or think they require one if they don't.

The majority of people do not know where to begin or how to do it. The list below action by step guide reveals you how to produce and keep an expert and helpful Facebook service page.

Make A Business Facebook Page


Action 1: Produce your Service Facebook Page

This Facebook page makes it really easy to establish your Facebook page. Follow the triggers and you cant fail. Make sure the information your enter corresponds exactly to the details you have on your website.



Action 2: Declare your distinct Facebook URL.

http://www.facebook.com/username/.

Go to the link above to set up your own distinct URL for your company page. I claimed www.facebook.com/seomaverick and I suggest you do the same using your service name. It's a lot easier to advertise promotions using facebook.com/businessname than the default URL variation that Facebook offers you.



Action 3: Upload profile image and thumbnail image.

The profile image is a very fundamental part of your Facebook page. It can be approximately 200 pixels large x 600 pixels high. I would suggest utilizing the complete 200 pixels width for your page and as tall as you please. Remember, the longer to profile picture, the additional you press the left hand navigation links down the page.

After you have set your profile photo you need to select the thumbnail image. This is what gets displayed in the news feed when you post something from your account. This is 50 pixels x 50 pixels image so make sure you select an excellent section of your profile picture to use as your thumbnail image.

Action 4: Upload images to your page.

Utilize the image strip at the top of your Facebook company page to your advantage. This is a good place to publish some images of your organisation, your people, your products or some imaginative images which is ideal for your organisation.

These images for the image strip are picked randomly so make sure you have a few to select from so you can fill all 5 available slots! Below is an example of the picture strip in action from US supermarket chain Kroger. They have images of their staff appearing in their strip making it look more individual and friendly.



Action 5: Fixed landing page.

Another way to boost your Facebook page is to have a fixed landing page for brand-new visitors. This must be created to entice visitors to 'like' your page and promote your company! The area you need to deal with is 520 pixels broad and as tall as you want (don't make it too high though!).

A simple way to do produce a static landing page is using this application from Wildfire. It hosts the image for you so you don't need to host it on your site or do any coding. This short article offers a great overview on how to use this complimentary tool. However, one concern with this is that it the uploaded graphic can take a while to load which is not perfect for brand-new visitors.

If you desire more control over your landing page, this guide on how to build a Facebook landing page with iFrames is a great step by action walk through. If you have the time-- I recommend you do this.

Here are a few great landing pages:.

Red Bull.



Coca Cola



Action 6: Featured likes.

The next action is to include highlighted likes to your service page. This is where you can suggest complementary or other helpful pages from within your website. On the SEO Radical facebook page, we have 'liked' the Facebook pages from a number of the leading SEO and Online marketing resources from around the web.



Action 7: Populate with posts.

Prior to you go live it is a smart idea to have a few posts currently occupied on your news feed so your page does not appear like a ghost town! Include a number of your most current post, best material from your website or any appropriate market related news that might be beneficial for your clients.

Action 8: Go live.

Speaks for itself. When you have done all the above now is the time to send out the page live!



Action 9: Update frequently.

It's insufficient just to create a fan page and leave it at that. You have to continuously upgrade it with relevant info that is beneficial to your fans and customers. Make sure you are actively interesting and publishing a number of times a day.

Here are some things you can publish on your Facebook business page to keep it up to date:.

  • Most current article.

  • Competitions.

  • Newest deals/special offers.

  • Helpful information relating to your industry.

  • Relevant industry news articles.

  • Latest news about your organisation.

  • Images of your business/customers/services in action.


Summary
Following this step by step guide is a good starting point for most small businesses to create a Facebook page and engage with their customers.

Thanks for reading Make A Business Facebook Page!

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