Creating A Facebook Business Page

Creating A Facebook Business Page can be a fantastic tool for bring in and engaging brand-new and existing customers. Almost every business I have actually talked to either has a page on Facebook or think they need one if they don't.

A lot of individuals have no idea where to start or the best ways to do it. The following action by step guide shows you ways to create and preserve a professional and helpful Facebook service page.

Creating A Facebook Business Page


Action 1: Produce your Company Facebook Page

This Facebook page makes it actually easy to establish your Facebook page. Follow the triggers and you cant go incorrect. Make sure the details your go into corresponds precisely to the information you have on your website.



Action 2: Declare your unique Facebook URL.

http://www.facebook.com/username/.

Go to the link above to set up your own distinct URL for your company page. I declared www.facebook.com/seomaverick and I recommend you do the same utilizing your business name. It's a lot easier to advertise promotions using facebook.com/businessname than the default URL variation that Facebook provides you.



Action 3: Upload profile image and thumbnail image.

The profile photo is an extremely crucial part of your Facebook page. It can be up to 200 pixels wide x 600 pixels high. I would advise using the full 200 pixels width for your page and as tall as you please. Remember, the longer to profile photo, the more you press the left hand navigation links down the page.

After you have actually set your profile photo you require to pick the thumbnail image. This is exactly what gets shown in the news feed when you publish something from your account. This is 50 pixels x 50 pixels image so make sure you choose a great area of your profile photo to use as your thumbnail image.

Action 4: Upload images to your page.

Utilize the picture strip at the top of your Facebook organisation page to your advantage. This is an excellent place to submit some images of your organisation, your individuals, your items or some imaginative images which appropriates for your business.

These images for the image strip are chosen arbitrarily so make certain you have a few to select from so you can fill all 5 readily available slots! Below is an example of the image strip in action from United States grocery store chain Kroger. They have images of their staff appearing in their strip making it look more personal and friendly.



Action 5: Static landing page.

Another method to enhance your Facebook page is to have a static landing page for brand-new visitors. This must be created to lure visitors to 'like' your page and promote your business! The area you need to work with is 520 pixels large and as high as you desire (don't make it too high though!).

An easy way to do produce a fixed landing page is utilizing this application from Wildfire. It hosts the image for you so you do not need to host it on your site or do any coding. This post gives a great overview on ways to utilize this free tool. However, one problem with this is that it the uploaded graphic can take a while to load which is not perfect for new visitors.

If you want more control over your landing page, this guide on ways to develop a Facebook landing page with iFrames is a great action by step walk through. If you have the time-- I recommend you do this.

Here are a number of excellent landing pages:.

Red Bull.



Coca Cola



Action 6: Featured likes.

The next action is to add highlighted likes to your service page. This is where you can suggest complementary or other useful pages from within your website. On the SEO Radical facebook page, we have 'liked' the Facebook pages from a variety of the leading SEO and Internet marketing resources from around the web.



Action 7: Populate with posts.

Prior to you go live it is a great idea to have a couple of posts currently populated on your news feed so your page does not look like a ghost town! Feature a few your most current blog posts, finest material from your site or any pertinent market associated news that might be helpful for your consumers.

Action 8: Go live.

Speaks for itself. When you have done all of the above now is the time to send out the page live!



Action 9: Update frequently.

It's insufficient simply to create a fan page and leave it at that. You have to continuously upgrade it with relevant details that is helpful to your fans and clients. Ensure you are actively appealing and publishing a number of times a day.

Here are some things you can publish on your Facebook company page to keep it up to date:.

  • Most current post.

  • Competitors.

  • Latest deals/special deals.

  • Useful info associating with your market.

  • Pertinent industry news articles.

  • Latest news about your organisation.

  • Images of your business/customers/services in action.


Summary
Following this step by step guide is a good starting point for most small businesses to create a Facebook page and engage with their customers.

Thanks for reading Creating A Facebook Business Page!

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