Make A Facebook Business Page

Make A Facebook Business Page can be a great tool for bring in and engaging new and existing clients. Practically every organisation I have talked to either has a page on Facebook or think they need one if they do not.

Many people do not know where to begin or the best ways to do it. The following action by action guide shows you how to create and keep an expert and useful Facebook service page.

Make A Facebook Business Page


Action 1: Develop your Organisation Facebook Page

This Facebook page makes it actually simple to establish your Facebook page. Follow the prompts and you cant fail. Ensure the information your get in corresponds precisely to the information you have on your website.



Action 2: Declare your unique Facebook URL.

http://www.facebook.com/username/.

Go to the link above to establish your own special URL for your company page. I declared www.facebook.com/seomaverick and I suggest you do the very same utilizing your organisation name. It's much simpler to advertise promos using facebook.com/businessname than the default URL version that Facebook provides you.



Action 3: Upload profile image and thumbnail image.

The profile photo is an exceptionally vital part of your Facebook page. It can be up to 200 pixels large x 600 pixels high. I would recommend using the complete 200 pixels width for your page and as tall as you see fit. Keep in mind, the longer to profile photo, the further you push the left hand navigation links down the page.

After you have set your profile picture you need to select the thumbnail image. This is exactly what gets shown in the news feed when you post something from your account. This is 50 pixels x 50 pixels image so ensure you select a good area of your profile photo to utilize as your thumbnail image.

Action 4: Submit images to your page.

Use the photo strip at the top of your Facebook company page to your advantage. This is a great place to publish some photos of your company, your people, your products or some innovative images which is ideal for your business.

These images for the photo strip are selected arbitrarily so ensure you have a few to select from so you can fill up all five readily available slots! Below is an example of the image strip in action from United States grocery store chain Kroger. They have photos of their staff appearing in their strip making it look more individual and friendly.



Action 5: Static landing page.

Another way to improve your Facebook page is to have a fixed landing page for new visitors. This should be created to lure visitors to 'like' your page and promote your organisation! The location you need to deal with is 520 pixels wide and as tall as you desire (don't make it too high though!).

A basic method to do produce a static landing page is utilizing this application from Wildfire. It hosts the image for you so you don't have to host it on your website or do any coding. This article gives a good outline on the best ways to utilize this totally free tool. However, one issue with this is that it the uploaded graphic can take a while to load which is not perfect for brand-new visitors.

If you desire more control over your landing page, this guide on ways to develop a Facebook landing page with iFrames is a fantastic step by step walk through. If you have the time-- I suggest you do this.

Here are a number of great landing pages:.

Red Bull.



Coca Cola



Action 6: Included likes.

The next step is to include featured likes to your service page. This is where you can advise complementary or other helpful pages from within your site. On the SEO Radical facebook page, we have 'liked' the Facebook pages from a variety of the leading SEO and Internet marketing resources from around the web.



Action 7: Populate with posts.

Prior to you go live it is a good concept to have a couple of posts currently occupied on your news feed so your page does not appear like a ghost town! Include a number of your newest article, finest content from your website or any appropriate market related news that might be useful for your customers.

Action 8: Go live.

Speaks for itself. Once you have actually done all of the above now is the time to send the page live!



Action 9: Update frequently.

It's insufficient simply to create a fan page and leave it at that. You require to constantly update it with pertinent information that works to your fans and consumers. Make certain you are actively engaging and posting a couple of times a day.

Here are some things you can post on your Facebook service page to keep it as much as date:.

  • Newest blog site posts.

  • Competitions.

  • Newest deals/special deals.

  • Useful info relating to your market.

  • Appropriate industry news short articles.

  • Most current news about your business.

  • Photos of your business/customers/services in action.


Summary
Following this step by step guide is a good starting point for most small businesses to create a Facebook page and engage with their customers.

Thanks for reading Make A Facebook Business Page!

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